4 Steps to Franchise Ownership
Many aspiring franchisees wonder, "How does the process work?" From initial enquiry to franchise ownership, the journey can seem overwhelming, with numerous steps, agreements, and requirements to navigate. Having a clear roadmap is essential for making informed decisions and setting yourself up for success.
Sylvian Care, founded in 2014, is a leading home care franchise with 29 locations and one of the Elite Franchise Top 100 franchises in the UK. As an Expanding Member of the British Franchise Association (bfa), Sylvian Care adheres to high standards, ensuring franchisees receive strong support. By joining a franchise, you gain access to a framework that has been tested and refined over time. Reputable franchises often follow structured processes to guide prospective franchisees through each stage, ensuring they are well-prepared for the journey ahead.
4 Simple Steps to Franchise Ownership
We have broken down the process of joining a franchise into four key steps: Discovery, Research, Due Diligence, and Ownership. Here’s how these steps typically work:
Step 1: Discovery Stage
The Discovery Stage is a two-way process where both you and the franchisor assess compatibility. This stage usually starts with an initial enquiry, where you express interest and learn basic information about the franchise. The franchisor may ask you to sign a Non-Disclosure Agreement (NDA) to protect confidential information. Next, you might fill out an application form to share details about your background and motivations, followed by a financial review to ensure alignment with the investment requirements.
This phase often includes a “Discovery Day,” where you meet the franchisor’s team, see the business in action, and ask questions. A final meeting at the head office can clarify expectations and provide an opportunity for both sides to confirm that the partnership is a good fit. Remember, a franchise agreement is typically a long-term commitment, so use this stage to gather as much information as possible.
Step 2: Research
In the Research Stage, you dive deeper into the specifics of the franchise model, the support provided, and the territory availability. This is a critical phase to validate your initial impressions and assess whether the franchise aligns with your personal and financial goals.
You’ll benefit from engaging with existing franchisees to gain insights into their experiences, allowing you to understand the brand culture and operational realities. It’s also important to evaluate the territory options available to you, ensuring they meet the demand for the franchise’s products or services in your desired location. At this stage, you’ll also review the financial obligations in detail, including initial fees, royalties, and any ongoing costs associated with the franchise.
Step 3: Due Diligence Checks
When you’re ready to move forward, the franchisor will typically conduct due diligence checks to verify eligibility and ensure both parties are committed to a successful partnership. During this phase, you might be asked to pay a refundable deposit to cover costs such as background checks and business planning.
As part of the due diligence, expect background checks that may include Right to Work verification and, in sectors like care, a Disclosure and Barring Service (DBS) check. Additionally, references and credit history checks may be requested to confirm your stability and commitment. A critical part of this stage is the Franchise Agreement Review—working with a franchise solicitor ensures you fully understand the legal commitments and rights within the agreement.
Step 4: Ownership
The final step marks your official entry into the franchise network. Once all checks are complete, you’ll sign the Franchise Agreement, formalising your role as a franchisee. If you have business partners, a Shareholders Agreement might also be established to clarify roles and responsibilities. With the agreements signed, you’re ready to start your franchise journey, leveraging the brand’s established support systems and resources to build a successful business.
Celebrating this milestone is essential! You’re now part of a reputable franchise network, ready to make an impact in your community or chosen market.
Tip for Prospective Franchisees
Franchisors often have rigorous and structured recruitment processes in place, which may seem challenging or even off-putting at times. However, these steps are intentional. By requiring prospective
franchisees to jump through various hoops, franchisors are testing resilience, commitment, and the ability to follow structured processes—qualities essential for success in a franchise. If a franchise is too easy to join, with minimal checks and requirements, it may be a red flag that the franchisor lacks the necessary structure or experience to support you effectively. A well-structured recruitment process demonstrates that the franchisor is serious about selecting high-calibre franchisees and ensuring the long-term success of their network.
Summary: Key Steps for Success
Joining a franchise is an involved process, but by following the four key steps—Discovery, Research, Due Diligence, and Ownership—you’ll be well-prepared for franchise ownership. This approach ensures that you make an informed decision, have a clear understanding of the responsibilities involved, and are fully supported as you embark on your journey to becoming a successful franchisee.
About the Author: Emma Chappell, Head of Franchise Recruitment at Sylvian Care
Emma has a broad knowledge of the franchise industry and gained the Qualified Franchise Professional certification in May 2022.
During her time in franchising, she has overseen the establishment of almost 100 new and resale franchises, with Sylvian being the 9th franchise brand she has helped to develop.
